Purchasing a photo album as part of a professional photography session can be overwhelming for many clients. Usually, you, as the photographer, need to help guide your clients into seeing the value of having such an heirloom-worthy keepsake—especially as it exists to tell their personal story at the moment you captured.
Luckily, clients, particularly moms, are becoming more knowledgeable about the importance of getting more than just digital files. There is a meme floating around on various social media sites:
“The most photographed generation will have no pictures in 10 years.”
We think it helps clients to understand the consequences of not having printed images.
To help build your album-selling toolkit, we have 3 tips to help you find the right album for your clients.
Color Swatches
We can’t stress how important it is to have a set of color swatches on-hand for the line (or lines) of albums you will be selling. Having a printed card from the manufacturer is vital, because just printing colors off of a website may result in inaccuracies that can disappoint your client when the actual finished album comes in a shade off.
Bonus point for having a swatch set that includes actual fabric type samples. Having a tactile object for your clients to touch and handle is invaluable. You can find the full Lush Albums swatch card here.
Sample Albums
Going beyond just the swatch by having an actual sample album on hand may make the difference between a sale or not. While we highly recommend in-person sales sessions, sample albums are portable enough that you can bring them on your actual shoots. That way, when you are off spending time with part of the family, Mom can be browsing through the books to see what they look like.
Sample albums with your images are the most effective, but if you are just starting out or cost is a consideration, having a pre-designed sample album on hand still has tremendous value. Lush Albums offer pre-designed sample albums with images by Tamara Lackey for 33% off, as well as a 25% discount on ones you design yourself.
Predesign Album Pages
The hardest part for a client to translate a session into an album is when they are faced with a few hundred (or thousand) images on a computer screen. We recommend using a tool like the Fundy Album Designer to predesign album pages to show during your ordering session or before delivering full client galleries if you choose not to do an in-person (or Skype) ordering session.
Seeing the possibilities, with the understanding that they can make changes where they see fit, can solidify the desire to have this in their homes to display.
With these tools, you are equipping your clients to make the most informed decisions about whether an album would be right for them, and you can show them just how beneficial that physical reminder of their memories can truly be.
Feel free to reach out at anytime, we are happy to help you create the best way to showcase your work in Lush Albums.
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