You urge your clients to put their sessions into albums not just because those albums serve as neat, portable ways to keep their images together, but also because those albums turn their photo shoots into tangible stories of their most important life events.
And, just as the album is a keepsake for clients, it can be a really good marketing tool for you. Those albums can make for perfect blog content.
Show What You Can Do
What makes the album blog post so perfect is that so much of your work is already done—you already have those images arranged in a meaningful way. All you have to do is recount that session and explain what made working with these clients such a wonderful experience.
Blogging your albums can show potential clients what you can do, beyond just an explanation of your services. Clients can actually see your past work and know what they’re going to get when they decide to purchase an album.
Telling a Story
The album itself is the jumping off point for the post. Whether the album was a newborn session, a family get together, or a milestone birthday, the album illustrates a story about what’s available to your prospective clients. You may have already done a traditional blog post about the shoot itself, but this allows that story to be translated into a product.
Remember, an album is something they can touch and feel and take home. But they want to see examples of that before they invest the money in it. A blog post with images of the finished album and page layouts can be far more helpful to prospective clients than any usual descriptive list of options.
Along with the album images, write about what was going on behind the scenes. Point out your favorite moments and why they made it into the album. Give a little info about your clients’ personalities and what made working with them such a wonderful experience. For prospective clients, this content lets them know how you work and can help them imagine what their own sessions will be like and the types of images they’ll get in their own albums.
Above all else, make sure your album markets you. You must distinguish yourself and show clients how their experience working with you on their albums will be beneficial to them. Put in your personality and your passion, and they are sure to be impressed.
Now, get out there and create!